Davidoff entered the world of fragrances with the creation of Cool Water in 1991. Water, one of life's simplest but most invigorating sensations, was the inspiration behind Davidoff's first fragrance. Cool Water was the first to introduce the fresh aquatic fragrance category. The launch of Cool Water Woman followed in 1997, and in 1999 Davidoff introduced its third fragrance, GoodLife, once again creating a whole new fragrance category - the figurative aromatic.