In the mid-1990's, upstart American designer Tom Ford took the reigns of the venerable Gucci leather house, and the brand saw a powerful renaissance. He revolutionized the Gucci name, established in Florence, Italy in the 1920s, by creating hip, modern designs for women and men. Once again, Gucci is one of the world's most coveted brands, and the minimalist Gucci signature can be found on sportswear, handbags, shoes, eyewear, and of course, fragrances.